Free · Start Here
7-Day Challenge
Seven days of simple movement, one daily habit, and a short reflection. The fastest way to feel what this brand is about.
Join FreeFitness · Habits · Personal Development
Not better than everybody.
Better than yesterday.
Hardly Average helps everyday people get stronger in body, sharper in mind, and greater in character — with sustainable training, honest accountability, and progress you can actually keep.
Free to start. No gym required. No perfection required.
7 daysFree challenge to begin
12 weeksFlagship coaching program
25–45Built for busy adults
0Guaranteed-result promises — ever
The Hardly Average Standard
We take health seriously. We don't take ourselves too seriously. Four commitments shape everything we make and teach:
01
Strength
Build real physical capability through appropriate training, sound habits, and recovery — at a pace your life can sustain.
02
Discipline
Consistency beats intensity. Small promises, kept daily, compound into a completely different year.
03
Character
Integrity, humility, courage, and accountability — in the gym, at home, and everywhere it actually counts.
04
Purpose
Get better in ways that benefit your family, your work, and your community — not just your mirror.
“Hardly Average isn't about being better than everybody else. It's about becoming better than you were yesterday. Stronger in body. Sharper in mind. Greater in character. More intentional in how you live. We're not chasing perfection. We're pursuing progress. Because a better life isn't built in a day. It's built every day.”
Where Do You Start?
Three honest on-ramps. Pick the one that fits your life right now.
12 Weeks · Application
Hardly Average 12
Structured coaching with programming overseen by qualified professionals, weekly check-ins, and real accountability.
See How It Works
Honest Picks
Gear We Actually Use
A short, curated list of practical training gear — what it's for, who it's for, and what to skip. No hype, no filler.
Browse the ListHow It Works
The path from a 60-second video to a genuinely different year:
1
Watch
Workouts, humor, and honest talk from BenJammin' on TikTok, Instagram & YouTube.
2
Try 7 Days Free
Do the free challenge. Prove to yourself that consistency is possible.
3
Stay in the Loop
One useful email a week — training, habits, and early access to new offers.
4
Go Deeper
When you're ready: coaching, challenges, and guides matched to your goals.
5
Bring Someone
Progress is contagious. Members who stick tend to bring a friend along.
Built For Real Life
Hardly Average is for ordinary people with full lives — not elite athletes, not influencers, not anyone selling you a shortcut.
The Comeback
You used to train. Life happened. You want a practical way back that doesn't pretend the last three years didn't.
The Busy Adult
Family, career, limited time. You need training and habits that fit inside a real schedule — and survive it.
The Everyday Athlete
Strength, endurance, a first 10K, a Spartan start line. Achievable goals, trained for properly.
A Note on Honesty
Hardly Average is a new brand, founded in 2026. We don't have years of client results to show you yet — so we won't invent any. No fake testimonials, no guaranteed outcomes, no before-and-after theater. What we offer is a sound approach, qualified professional oversight for individualized programming, and accountability that shows up every week. Read our full story →
Hardly Average Training · 12 Weeks
Hardly
Average 12
Twelve weeks of structured training, habit-building, and weekly accountability — designed for busy adults who are done starting over every Monday.
Enrollment opens only when qualified programming support, agreements, and insurance are in place. Applications are reviewed for fit — coaching is never sold to someone it can't help.
What's Included
- Pre-enrollment screening & comprehensive fitness intake
- Individual goal assessment with a qualified professional
- Exercise programming created and overseen by qualified fitness professionals, matched to your goals and capabilities
- Training delivered through a coaching app / client portal
- Program reviews and adjustments as you progress
- General nutrition education & practical habit guidance (not medical nutrition therapy)
- Weekly accountability check-ins — every week, on schedule
- Defined messaging support between check-ins
- Final progress review & a clear plan for what comes next
- A founder who answers to you — Ben leads accountability, community, and your overall experience
Who Does What — Plainly
Founder Benjamin Wright does not hold a personal training or nutrition certification, and Hardly Average will never claim otherwise. Individualized exercise programming is created and overseen by appropriately qualified fitness professionals. Specialized nutrition or clinical dietary work is referred to registered dietitian partners. Ben's role is leadership, motivation, accountability, and community — the parts he's genuinely good at. Full details are in the client agreement you'll review before paying anything.
Draft Pricing
Proposed launch pricing, shown for transparency while enrollment is finalized. Final terms are confirmed in writing before any payment.
Pilot Group · 3–5 Spots
Founding Client
$697
one-time · 12 weeks
- Everything in Standard
- Founding-group pricing, locked for the pilot
- Extra feedback sessions to help shape the program
- Direct input on future Hardly Average offers
Standard
$997
one-time · 12 weeks
- Full intake & goal assessment
- Professionally overseen programming
- Weekly check-ins & program adjustments
- Messaging support & final review
VIP
$1,497
one-time · 12 weeks
- Everything in Standard
- Priority messaging response
- Additional live review calls
- Expanded habit & lifestyle coaching support
No result is guaranteed — anyone who guarantees you one is selling something. What we guarantee is the process: screening, professional oversight, weekly check-ins delivered on schedule, and honest communication. See our refund & cancellation policy.
How Enrollment Works
Deliberately simple. No pressure calls, no countdown timers.
1
Apply
Complete the short application below — five minutes, honest answers.
2
Review
We check fit and screen for anything that needs a medical or professional referral first.
3
Agreement & Payment
If it's a fit, you receive the agreement and payment instructions. Read everything before you pay.
4
Intake
Detailed intake and informed-consent documents, reviewed by the professionals supporting your program.
5
Train
Your program is prepared, delivered in the app, and coaching begins.
6
Check In Weekly
Weekly accountability, adjustments, and a final review at week 12 with next-step recommendations.
Coaching Application
This draft form opens your email app with your answers pre-filled — nothing is stored on this page. When the live site launches, this becomes a secure intake form.
Not sure yet? The free 7-Day Challenge is the best low-pressure way to see if our style fits you.
Coaching Questions
Do I need a gym membership?
No. Programming is built around the equipment you actually have — full gym, home setup, or almost nothing. Tell us in your application and the program adapts.
Who writes my workouts?
Appropriately qualified fitness professionals create and oversee individualized programming. Ben leads accountability, check-ins, and community. This division is written into the client agreement.
Will I get a meal plan?
You'll get general nutrition education and practical habit guidance. Personalized clinical meal plans are outside our scope — if you need one, we'll refer you to a registered dietitian partner.
What if it's not a fit?
Then we'll tell you, kindly and early — ideally before you've paid anything. Screening exists to protect you, not to sell you.
Can you guarantee results?
No — and you should run from anyone who does. We guarantee the process: professional oversight, weekly check-ins on schedule, and adjustments based on your actual progress.
Free · 7 Days · Name Pending Attorney Review
The 7-Day Better Than Yesterday Challenge
One week. One simple movement goal, one small habit, and one honest reflection each day. Not a transformation program — a proof: you can keep a promise to yourself for seven straight days.
General wellness education for healthy adults — not prescriptive exercise programming. Move within your own limits; stop and consult a professional if anything hurts or feels wrong.
Your Seven Days
Each day takes 15–30 minutes total. Miss a day? You don't restart — you just continue. That's the whole philosophy.
Day 1
Set Your Baseline
Write down where you're starting — honestly, without judgment. One sentence on why this week matters to you.
Move: 10-minute walk · Habit: make your bed / lay out tomorrow's clothes
Day 2
Move On Purpose
Any movement you enjoy, done deliberately instead of accidentally. Notice how your energy shifts after, not during.
Move: 15 minutes of any activity you like · Habit: a full glass of water before coffee
Day 3
Strength, Simply
Bodyweight basics at your level — sit-to-stands, wall push-ups, a short carry. General guidance only; your range, your pace.
Move: 10–15 min gentle bodyweight circuit · Habit: protein with breakfast
Day 4
The Middle Dip
Motivation fades around now — that's normal, and it's exactly what discipline is for. Do the smallest version and count it.
Move: 10-minute walk · Habit: phone away for the first 30 minutes of the day
Day 5
Gratitude & Grind
Write down three specific things you're grateful for, then do today's movement a little more intentionally than Day 2.
Move: 20 minutes of your Day 2 activity · Habit: thank someone, specifically
Day 6
Do It With Someone
Invite a partner, friend, or your kids. Movement shared is movement kept — and it's more fun, which is not a small thing.
Move: 20–30 min with another human · Habit: plan next week's movement now
Day 7
Review & Decide
Read your Day 1 note. What changed? What didn't? Decide — in writing — what your next seven days look like.
Move: your favorite session from the week · Habit: write next week's one small promise
After Day 7
Keep Going
Finishers get the weekly Hardly Average email and first word on the 30-day challenge and coaching openings.
Join the Free Challenge
Tell us where to send Day 1. In this draft, the button opens your email app with your signup ready to send — on the live site this connects to our email list with a proper welcome sequence:
- Email 1: Welcome + your Day 1 guide
- Daily: A short nudge for each challenge day
- After: One useful email per week. Unsubscribe anytime, no hard feelings
Recommended Gear
Gear we'd hand a friend.
A short list on purpose. Every category here earns its place by being useful weekly, fairly priced, and easy to return. If we wouldn't buy it twice, it doesn't make the list.
Affiliate Disclosure — Up Front, Not in Fine Print
Links on this page, once live, will be affiliate links (including Amazon, where Ben participates in the Amazon Influencer / Associates programs, and TikTok Shop). If you buy through them, Hardly Average may earn a commission at no extra cost to you. That income helps keep the free challenge free. We only list categories Ben actually uses or is actively testing — final product links are published only after hands-on use. Full details in our Affiliate Disclosure.
Start Here · Under $100 Home Gym
Resistance Band Set
The single most versatile first purchase. Rows, presses, deadlift variations, mobility — a full starter gym that fits in a drawer.
Look for: loop + tube bands, door anchor included, latex quality, clear resistance labels. Skip: no-name sets with no stated resistance.
Strength Staple
Lifting Straps
When your grip gives out before your back and legs do, straps keep the target muscle the limiting factor on pulls and deadlifts.
Look for: padded wrist, durable cotton or leather, simple loop design. Skip: straps as a substitute for ever training grip.
Strength Staple
Weightlifting Belt
For heavier barbell work once your technique is solid. A tool for bracing — not a back brace and not a beginner requirement.
Look for: consistent 10–13mm thickness, single-prong or quality lever. Skip: tapered fashion belts for heavy lifting.
Daily Driver
Shaker & Water Bottles
Unglamorous, genuinely useful. Hydration is the cheapest performance habit there is, and a bottle you like is one you'll carry.
Look for: leak-proof lid, easy-clean wide mouth, size you'll actually finish. Skip: anything you can't fully wash.
Home Training
Thick Exercise Mat
Floor work, mobility, and knees that thank you later. Doubles as the boundary that says "this corner is where training happens."
Look for: 8mm+ thickness, non-slip both sides, longer than you think you need. Skip: thin yoga mats for strength work.
Recovery
Foam Roller & Mobility Tools
Ten minutes of mobility work beats zero minutes of perfect recovery protocol. Start with a basic roller before buying gadgets.
Look for: firm smooth roller, a lacrosse ball for small areas. Skip: expensive vibrating everything, for now.
Conditioning
Jump Rope
The best cardio-per-dollar and cardio-per-square-foot in existence. Travels anywhere, humbles everyone equally.
Look for: adjustable length, smooth bearings, replaceable cable. Skip: beaded ropes if you want speed work.
Running & Events
Running Accessories
For the everyday athletes training toward a 10K, trail run, or obstacle race: a belt or vest for water and phone beats an armband.
Look for: no-bounce fit, room for keys + phone. Skip: buying race-day gear you haven't trained in.
Track It
Fitness Trackers
Steps, sleep, and training load — useful data if you'll actually look at it weekly. A basic tracker beats a premium one in a drawer.
Look for: battery life over screen size, honest sleep tracking. Skip: upgrading yearly out of habit.
How we choose: quality and seller credibility first, then price, shipping, and returns — commission rate last. Specific product links (Amazon Storefront: “Ben's Gym Essentials,” “Home Workout Under $100,” “Products I Actually Use”) will be added here only after hands-on testing, per our disclosure. Questions about any category? Ask us.
About
Ordinary people.
Uncommon purpose.
Hardly Average is a fitness, wellness, and personal-development brand founded in American Fork, Utah in 2026 — built on a simple refusal: to stay average on purpose.
Meet Ben
Benjamin Wright — “BenJammin'” to the TikTok LIVE crowd — is a Utah entrepreneur with 10+ years in business operations, sales, and leadership. He's also a husband and father of four, which is exactly why this brand exists the way it does: training and habits that survive real family life, not routines designed for people with empty calendars.
Ben's content mixes real workouts, humor, and honest conversation about discipline and getting better. His lane is motivation, accountability, and community — showing up consistently and bringing people with him.
And plainly: Ben is not a certified personal trainer, nutrition coach, or dietitian, and Hardly Average never markets him as one. Individualized programming is overseen by qualified professionals; Ben builds the community, keeps the standard, and answers for the experience.
Why “Hardly Average”?
Because “average” isn't an insult — it's a default. Average is what happens when days just pass. Hardly Average is the decision to make them count instead: stronger in body, sharper in mind, greater in character, more intentional in how you live.
The philosophy draws on habit science, Stoic ideas about controlling what's yours to control, gratitude, delayed gratification, and faith-informed values of service and integrity — open to everyone, requiring no particular belief from anyone.
The brand standard in one line: take your health seriously; don't take yourself too seriously.
What We Believe
Progress > Perfection
A imperfect week you finished beats a perfect week you planned. We measure streaks of effort, not flawless records.
Honesty Is the Brand
No fake results, no rented Lambos, no credentials we don't hold. Trust compounds slower than hype — and lasts longer.
Family Is the Point
Health that costs you your family isn't health. Everything here is designed to fit inside a full life.
Built Every Day
About 1% better, most days, for a long time. That's not a slogan strategy — it's just how change actually works.
Where This Is Going
Honestly and in order — each step only when the one before it is proven:
1
Now — Foundation
Free 7-Day Challenge, weekly content & LIVEs, honest gear recommendations, and the Hardly Average 12 coaching pilot with qualified professional support.
2
Next — Depth
Low-cost digital guides (habit tracker, fitness foundations), the paid Hardly Average 30 challenge, and UGC / sponsorship work for brands Ben actually uses.
3
Then — Community
Hardly Average Club membership — if members ask for it — plus premium apparel via preorder, never speculative inventory.
4
Later — Only If Earned
Conventional supplements and bigger programs, only with demand proven and full regulatory compliance. No shortcuts, no research compounds, ever.
Contact
Talk to a human.
Questions about coaching, the challenge, partnerships, or UGC work — this is the place. In this draft the form opens your email app; a monitored inbox address is confirmed at launch.
What to contact us about
- Coaching: fit questions before you apply
- Challenge: access issues or group sign-ups
- Brands: sponsorships & UGC (rate card available on request)
- Affiliates: product partnerships that fit the list criteria
- Speaking / collabs: LIVE guests and creator collaborations
Based in American Fork, Utah · Coaching delivered remotely
Typical reply: within 2 business days once the inbox is live.
Please don't send medical information through this form.
Find BenJammin' LIVE
Workout and lifestyle LIVEs several times a week on TikTok, with replays and shorts on Instagram and YouTube. Handles are being finalized alongside trademark review — links will live here at launch.
Legal & Policies
Policies, in plain English.
Draft policies for review by qualified counsel before launch. They describe how the live Hardly Average site and programs will operate.
What we collect
When the live site launches, we will collect only what a service needs: your name and email for the free challenge and newsletter; application and intake information for coaching (through secure forms, never ordinary email); and standard, privacy-respecting analytics about page visits.
How we use it
To deliver what you asked for — challenge emails, coaching services, order support — and to send the weekly newsletter you subscribed to. We do not sell personal information. We do not use health intake data for advertising.
Health information
Coaching intake information is collected through secure, access-controlled forms, kept only as long as needed to deliver services and meet legal obligations, and shared only with the qualified professionals supporting your program.
Your choices
- Unsubscribe from marketing email at any time with one click.
- Request a copy or deletion of your personal information via the Contact page.
- Decline optional cookies/analytics where controls are offered.
Children
Hardly Average services are for adults 18+. We do not knowingly collect information from children.
Use of this site
Content here is general education about fitness, habits, and personal development. Using the site does not create a coaching, medical, or professional relationship — that begins only through a signed client agreement.
Coaching services
Hardly Average 12 enrollment is by application and subject to screening, capacity, and a signed agreement covering scope of service, professional oversight, fees, and cancellation terms. Draft prices shown on this preview ($697 / $997 / $1,497) are proposed and confirmed in writing before payment.
No guaranteed outcomes
Individual results vary and are not guaranteed. Testimonials, when published in future, will reflect real clients' experiences with their permission and are not a promise of your results.
Intellectual property
Brand names, slogans, and content are the property of Hardly Average (trademark review pending) and may not be reused commercially without permission.
Not medical advice
Nothing on this site — including the free challenge — is medical advice, diagnosis, or treatment, and it is not a substitute for care from your own healthcare providers. Consult a physician before beginning an exercise program, especially if you have any condition, injury, or concern.
Move within your limits
Challenge and content activities are general guidance for healthy adults. Modify or skip anything that doesn't suit you. Stop immediately if you feel pain, dizziness, or distress, and seek professional help as appropriate.
Scope of nutrition guidance
We provide general nutrition education and habit guidance only. We do not provide medical nutrition therapy, clinical meal plans, or supplement prescriptions. Specialized needs are referred to registered dietitian partners.
Qualifications
Founder Benjamin Wright does not hold personal training, nutrition, or dietitian credentials. Individualized exercise programming within paid coaching is created and overseen by appropriately qualified professionals, as described in the client agreement.
How affiliate links work
Some links on this site and in Ben's content are affiliate links, including through the Amazon Influencer / Associates programs and TikTok Shop. If you purchase through them, we may earn a commission at no additional cost to you.
Our standard
- We recommend only products Ben uses or is actively, genuinely testing.
- Commissions never determine placement; products can be removed for quality or seller issues.
- Sponsored content and paid partnerships are labeled as such, always.
- We make no health or performance claims for third-party products beyond what the manufacturer is legally permitted to claim — and we avoid products with questionable safety or compliance.
This disclosure is provided in accordance with FTC guidelines on endorsements and testimonials (16 CFR Part 255).
Free challenge
Free is free. Unsubscribe or stop at any time; there's nothing to refund and no card is ever collected for the 7-Day Challenge.
Coaching (draft terms — final terms in the signed agreement)
- Before your program is prepared: full refund of fees paid.
- After programming has been delivered: a pro-rated review based on services already rendered, as set out in the agreement.
- Scheduling: check-ins may be rescheduled with reasonable notice; missed check-ins without notice are forfeited for that week.
- Our commitment: if we miss a promised check-in, we make it up — our target is 100%, and our internal benchmark is never below 90% on-time delivery.
Digital products & challenges (future)
Paid digital products and group challenges will carry their own stated refund terms on their checkout pages before purchase. No charge is ever a surprise.
Membership & apparel (future)
Any future membership can be cancelled anytime, effective at the end of the paid period. Apparel will be sold via preorder / print-on-demand with the fulfillment partner's stated return terms shown at checkout.
These draft policies were prepared for attorney review prior to launch and do not constitute legal advice or a final attorney-cleared policy set.